Moms earn title of ‘buyer in chief’ (source: Tennessean.com)

Regardless of what product or service you’re selling, the person deciding whether to buy it will most likely be a woman. More precisely, it will be a mother.  Moms control 85 percent of all household spending. According to the Marketing to Moms Coalition (M2Moms), moms spent more than $2 trillion on U.S. brands last year. There are 82.5 million mothers in the U.S., and that number is growing. Want proof? Forty percent of the 4 million babies born each year are to first-time moms. Click here to read full story.